Issue contents

Research papers

INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT

Volume 6 Issue 2, Oct. 2013

Research papers published in this issue.

S.No.Paper titlePage no.

1 STORE CHOICE BEHAVIOR OF CONSUMERS IN EVOLVING MARKET–P. BALAJI, K.R. ASHOK AND S.D. SIVAKUMAR

2 INSTITUTIONAL FINANCE FOR RURAL DEVELOPMENT OF NORTH EAST INDIA : STRENGTH AND PROSPECTS–PARAG KR. DEKA AND DINESH SARMAH

3 A STUDY ON PROBLEMS FACED BY THE CONSUMERS AND RETAILERS IN MODERN AND TRADITIONAL RETAIL STORE OUTLETS IN INDIA –P. BALAJI, C. KARTHIKEYAN AND D. SURESHKUMAR

4 TRADITIONAL AND MODERN TURMERIC CULTIVATION MANAGEMENT IN BELGAUM DISTRICT–SARFARAZ K. SHAIKH, C. MURTHY AND MANJUNATHA NAIK C.

5 PRODUCER'S SHARE IN CONSUMER RUPEE IN MARKETING OF FRESH BANANA–U.B. SANGOLKAR

6 FACTORS INFLUENCING FOOD CONSUMPTION IN RURAL AND URBAN AREAS OF LATUR DISTRICT–R.D. MORE AND R.D. SHELKE

7 IDENTIFYING THE TRAINING DIMENSION FOR IMPROVING THE KNOWLEDGE MANAGEMENT PRACTICES–M. MALARKODI, K. UMA AND K. MAHENDRAN

8 LAND USE PATTERN AND CROPPING PATTERN FOLLOWED BY CO-OPERATIVE CREDIT BORROWERS–N.U. PAWAR, T.G. SATPUTE AND PALLAB DEBNATH

9 CONSTRUCTION AND ADMINISTRATION OF KNOWLEDGE TEST TO MEASURE THE FINANCIAL LITERACY OF FARMERS IN TAMIL NADU–R. RAVIKUMAR AND S.D. SIVAKUMAR

10 ANALYSIS ON THE GAP IN MANAGEMENT CAPABILITY AMONG THE AGRI-INPUT RETAILERS IN TAMIL NADU–M. MALARKODI, K. UMA AND K. MAHENDRAN

11 FACTORS AFFECTING BUYING BEHAVIOUR OF TEA IN NILGIRIS DISTRICT OF TAMIL NADU–K.C. PRAKASH AND P. PARAMASIVAM

12 RESOURCE PRODUCTIVITY, RESOURCE USE EFFICIENCY AND RETURN TO SCALE OF SMALL, MEDIUM AND LARGE RABI JOWAR GROWERS IN MARATHWADA REGION–K.H. PAGARE, S.S. MORE, RAVI SHREY AND PALLAB DEBNATH

13 AN ECONOMIC ANALYSIS OF PRODUCTION PERFORMANCE OF COIR FIBRE INDUSTRY IN WESTERN REGION OF TAMIL NADU–T. SAMSAI AND K. MAHENDRAN

14 SUSTAINABLE CROP PRODUCTION PLANNING IN IRRIGATED AGRICULTURE UNDER DIFFERENT ALTERNATIVE PLANNING STRATEGIES: A MULTI-CRITERIA DECISION MAKING APPROACH–M. UMANATH AND D. DAVID RAJASEKAR

15 BRAND EQUITY ANALYSIS OF OOTY TEA–K.C. PRAKASH AND P. PARAMASIVAM

16 ECONOMICS OF DIFFERENT CROPS IN KANDI AREA OF JAMMU (J&K)–PARVEEN KUMAR, POONAM PARIHAR AND L.K. SHARMA

17 LIVELIHOOD ENHANCEMENT THROUGH VALUE ADDITION AND MARKETING OF TURMERIC IN DANG DISTRICT OF GUJARAT–KULDEEP CHOUDHARY AND MADHU

18 BRAND EQUITY ANALYSIS OF NOKIA MOBILE PHONE–K.C. PRAKASH AND P. PARAMASIVAM

19 MARKET ARRIVALS AND PRICE BEHAVIOUR OF CUMIN IN MANDOR MARKET OF JODHPUR DISTRICT OF RAJASTHAN– V.K. VERMA, P. KUMAR AND B.L. VERMA

20 USE OF E-RESOURCES BY FARMERS IN COIMBATORE DISTRICT OF TAMIL NADU– N. KUMARASAMY AND C. SEKAR

21 CURRENT STATUS OF MARKETING, CONSTRAINTS AND FARMER'S SHARE IN CONSUMER PRICE OF GUAVA IN KAUSHAMBI DISTRICT OF UTTAR PRADESH–BALWANT KUMAR SINGH, S.K. SINGH AND SANTOSH KUMAR

22 TREND AND PRESENT SCENARIO OF MGNREGA–SATINDER SINGH RANDHAWA

23 INNOVATIONS AND TECHNOLOGY : AN ECONOMIC ANALYSIS OF THEIR CONTRIBUTION IN MANAGING NATURAL RESOURCES FOR SUSTAINABLE DEVELOPMENT–PARVANI SHARMA, RAKESH NANDA, POONAM PARIHAR AND S.P. SINGH

24 A STUDY ON CUSTOMER SATISFACTION, PURCHASE PATTERN TOWARDS NILGIRI'S SUPERMARKET IN COIMBATORE CITY–K.C PRAKASH AND P. PARAMASIVAM

25 STUDY ON CLUSTER ENTREPRENEURSHIP OF HARYANA–MEETU CHAWLA

26 EMPLOYEE SATISFACTION (NON-TEACHING STAFF) AT AN AGRICULTURE DEEMED UNIVERSITY–RINI CHARAN

27 A MICRO LEVEL STUDY ON FACTORS INFLUENCING SELLING OF AGRICULTURAL LANDS IN WESTERN ZONE OF TAMIL NADU–R. RAVIKUMAR AND P. PARAMASIVAM

28 PERFORMANCE OF PARBHANI DISTRICT CENTRAL CO-OPERATIVE BANK– N.U. PAWAR, T.G. SATPUTE, SACHIN S. MORE AND PALLAB DEBNATH

29 ANALYSIS OF LILIUM CUT FLOWER SUPPLY CHAIN–K.C. PRAKASH AND S.D. SIVAKUMAR

30 ORGANIZATIONAL EFFICIENCY FOR QUALITY REPUTATION – THE CASE OF GI BANANA–P.G. DHAMOTHARAN AND K.N. SELVARAJ

31 INTENSIVE FARMING AND DYNAMICS OF LAND USE IN TAMIL NADU–V. KAVITHA AND K. CHANDRAN

32 PROFITABILITY AND PERFORMANCE OF COIR PITH UNITS IN WESTERN REGION OF TAMIL NADU–T. SAMSAI AND K. MAHENDRAN

33 SCALE TO MEASURE THE ATTITUDE OF RURAL WOMEN TOWARDS SELF HELP GROUPS–M.V. KARUNA JEBA MARY ANDV. RAVICHANDRAN

34 PROBABILITY AND INTENSITY OF CLIMATE ADAPTATION THROUGH AGRICULTURAL TECHNOLOGIES IN WESTERN ZONE OF TAMIL NADU–K.VIJAYASARATHY AND K.R.ASHOK

35 ECONOMICS OF CULTIVATION OF PADDY UNDER SOIL SALINITY IN TIRUCHIRAPPALLI DISTRICT OF CAUVERY DELTA ZONE OF TAMIL NADU–R. PARIMALARANGAN AND N.R. PADMANABAN

36 A COMPARATIVE STUDY ON HUMAN RESOURCE MANAGEMENT PRACTICES OF SPECIALIST OFFICERS (AGRICULTURE) EMPLOYED IN PUBLIC AND PRIVATE SECTOR BANKS–C. MURALIDHARAN AND R. VENKATRAM

37 TO MEASURE THE EXTENT OF UNEMPLOYMENT DURING OFF SEASON AND DOCUMENT THE ALTERNATIVE SOURCES OF EMPLOYMENT IN LATUR DISTRICT–J.P. MOHITE AND R.D. SHELKE

38 SCALE TO MEASURE ATTITUDE OF TRIBAL FARMERS TOWARDS DEVELOPMENTAL PROGRAMMES IN KOLLI HILLS OF NAMAKKAL DISTRICT–K. INDUMATHY AND P. MUTHIAH MANOHARAN

39 SOCIO-ENVIRONMENT FACTORS ON WILLINGNESS OF AGRICULTURAL LAND CONVERSION–MICRO LEVEL APPROACH– R. RAVIKUMAR AND P. PARAMASIVAM

40 MARKETING EFFICIENCY OF TEA UNDER DIFFERENT SUPPLY CHAINS - A STUDY IN NILGIRIS DISTRICT OF TAMIL NADU–K.C. PRAKASH AND P. PARAMASIVAM

41 PRICE DISCOVERY OF INDIAN TURMERIC IN FUTURES MARKET–D. MURUGANANTHI, K.M. SHIVAKUMAR, N.AJJAN AND S.D. SIVAKUMAR

42 MARKETING OF GEOGRAPHICAL INDICATIONS (GIS) BANANA IN DINDIGUL DISTRICT OF TAMIL NADU–P.G. DHAMOTHARAN

43 ECONOMICS OF MEAT AND THEIR BY-PRODUCTS MARKETING BY RETAILERS IN MADHYA PRADESH– MOHAMMED YUSUF, ANIL SINGH AND DYAMANNAVAR GOVISIDDAPPA

44 EXPORT PERFORMANCE AND COMPETITIVENESS OF FRESH MANGOES AND MANGO PULP IN INDIA– K. KUMARESH AND C. SEKAR

45 DEMAND AND PREFERENCE FOR MANGO PULP IN THE CATERING SEGMENT IN SOUTH GUJARAT– RUCHIRA SHUKLA, BHAVESH CHAUDHARI AND GAYATRI JOSHI