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INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT

Volume 8 Issue 1, April 2015

Research papers published in this issue.

S.No.Paper titlePage no.
1 SELECTING THE BEST ALTERNATIVES OF MULTI - CRITERIA DECISION MAKING PROBLEM BASED ON FUZZY TOPSIS METHOD–VIKAS S. JADHAV, L.V. SUKANE AND V.H. BAJAJ 1
2 DECOMPOSITION ANALYSIS OF INCOME DIFFERENCE BETWEEN FLOOD AND BORDER STRIP METHOD OF IRRIGATION IN CULTIVATION OF WHEAT IN THE MALAPRABHA COMMAND AREA OF KARNATAKA–SHREESHAIL RUDRAPUR, B.L. PATIL AND M.T. SHARMA 7
3 COMPARATIVE ANALYSIS OF PROCESSING CONVERSION IN CONVENTIONAL AND MODERN RICE MILLS OF SOUTHERN TAMIL NADU– V.M. INDUMATHI, K. MAHENDRAN AND S.D. SIVAKUMAR 12
4 COST, RETURNS AND PROFITABILITY IN SUGARCANE CULTIVATION IN KONKAN REGION (MS)–B.G. JAWANJAL,V.G. NAIK, J.M. TALATHI, D.B. MALAVE AND S.A.WAGALE 17
5 ANALYSING THE LIVELIHOOD OPTIONS OF RURAL WOMEN IN THENI DISTRICT– M.V. KARUNA JEBA MARY, C. KARTHIKEYAN AND T.N. SUJEETHA 23
6 EXTERNAL BENEFIT AND EXTERNAL COST IN THE ECONOMICS AGROFORESTRY SYSTEMS IN NORTH WESTERN PARTS OF TAMIL NADU– R. SANGEETHA AND T.R. SHANMUGAM 28
7 A STUDY ON CUSTOMER BASED BRAND EQUITY (CBBE) OF REFINED SUNFLOWER COOKING OIL IN TAMIL NADU– P. BALAJI 36
8 EMPOWERMENT DIMENSIONS OF TRIBAL WOMEN IN SELF - HELP GROUPS IN NILGIRIS DISTRICT– T.N. SUJEETHA,V. RAVICHANDRAN AND M.V. KARUNA JEBA MARY 42
9 FINANCIAL FEASIBILITY OF INVESTMENT IN SAPOTA ORCHARDS IN THANE DISTRICT OF MAHARASHTRA–R.V. SURWASE, P.J. KSHIRSAGAR, J.M.TALATHI AND S.T. GORE 47
10 MEASURING SERVICE QUALITY IN INTERNATIONAL FAST FOOD CHAINS IN LUDHIANA–SHIVANI VERMA 51
11 TO ANALYSE THE COST OF MULBERRY AND COCOON PRODUCTION IN HAVERI DISTRICT–ROOPA HOSALI AND C. MURTHY 58
12 AN ECONOMIC ANALYSIS OF ROLE OF TECHNOLOGY IN SUSTAINING WATER RESOURCES FOR ENHANCED AGRICULTURAL PRODUCTION– P.ASHA PRIYANKA AND M. CHANDRASEKARAN 64
13 MANAGEMENT OF COMMON PROPERTY LAND RESOURCE IN ZONE IV OF RAJASTHAN–G.L. MEENA AND PHOOL CHAND MEENA 70
14 STUDY ON ARRIVAL PATTERN OF MANGO IN APMC AND DIRECTION OF TRADE FROM SRINIVASAPURA TALUKA OF KOLAR DISTRICT–H.S. SRIKANTH, T.N.VENKATA REDDY, P.S. PRASANNA KUMAR AND G. RANGANATH 75
15 ECONOMICS OF PRODUCTION OF CAPSICUM IN AKOLA DISTRICT– K.S. DAUNDKAR AND S.K BAIRAGI 81
16 ONLINE SHOPPING BEHAVIOUR OF COLLEGE STUDENTS–P.BALAJI 84
17 DEVELOPMENT OF AGRIBUSINESS INDUSTRY IN INDIA: OPPORTUNITIES, CHALLENGES AND SOLUTIONS– SHOJI LAL BAIRWA AND UDHAV PRASAD SINGH 88
18 WORKPLACE DESIGN: A POWERFUL TOOL FOR SUPPORTING EMPLOYEE PERFORMANCE–SWATI AN AND AND KAILASH SAKLANI 94
19 EXPORT OF PROCESSED FRUITS AND VEGETABLES IN INDIA WITH SPECIAL REFERENCE TO KARNATAKA– NAZATH PARVEEN NAVALUR, LAXMI N.TIRLAPUR AND BHEEMANA GOUDA O. PATIL 102
20 EVALUATION OF E-COMMERCE SUCCESS IN INDIA–SANJAY KESHAORAO KATAIT 107
21 SUCCESS OF MARIGOLD FARMING: AN INTERVENTION BY NAIP–VALUE CHAIN ON FLOWERS FOR DOMESTIC AND EXPORT MARKETS–R. RAVI KUMAR AND A. RAJESH 112
22 TRENDS IN ARRIVALS AND PRICES OF ONION IN AHMEDABAD (GUJARAT) MARKET–K.S. DAUNDKAR AND S.K. BAIRAGI 117
23 CONSUMERISM IN RURAL INDIA: A STUDY ON BUYING BEHAVIOUR FOR CONSUMER DURABLES– SANJAY KUMAR JOSHI AND SATISH CHANDRA PANT 120
24 STATE OF AGRIBUSINESS MANAGEMENT EDUCATION IN INDIA–SHOJI LAL BAIRWA, UDHAV PRASAD SINGH AND V. KAMAL VANSHI 126
25 TRENDS IN ARRIVALS AND PRICES OF COCOONS IN SHIRAHATTI MARKET AT HAVERI DISTRICT– ROOPA HOSALI AND C. MURTHY 131
26 LIVELIHOOD ENHANCEMENT OF TRIBAL FARMERS THROUGH VALUE ADDITION AND COLLECTIVE MARKETING OF SAFED MUSLI (WHITE GOLD) - A CASE OF DANG DISTRICT OF GUJARAT–KULDEEP CHOUDHARY, AMIT LATHIYA AND ARVIND RATHOD 135
27 USAGE OF FYM AND ITS IMPACT ON RICE PRODUCTIVITY: EMPIRICAL EVIDENCE FROM TAMIL NADU– R. RAVI KUMAR AND DAVID WINSTER PRAVEEN RAJ 139